The Carter Jewelers Franchise Program
America’s third oldest registered jewelry store and the oldest operating business in its hometown of Jackson, Mississippi, Carter Jewelers is and always has been dedicated to fine quality products and premier customer relations.

Become a part of our legacy of quality and beauty.
The Carter Jewelers franchise program is founded on an elegant history, and we have our sights set on an exciting future. Join us. We'll provide the necessary support to help ensure the flawless operation of your very own jewelry store.

- Why Buy a Franchise / Franchise Support
(suggested page title: Advantages of Franchises - Carter Jewelers)

Why franchising?
Franchising is a proven business method. It allows for skilled, motivated individuals to open and operate their own businesses, but with the support of established brands and systems behind them.

Carter Jewelers will provide its franchisees with the knowledge we've gained over the years.
We'll provide assistance with inventory purchasing, store promotions, sales techniques, or other key operational issues. As a Carter Jewelers franchisee, you'll also have access to our established marketing campaigns and materials. You'll leverage our expert team for more complex jewelry repairs. And, you'll utilize a Point of Sale system designed specifically for retail jewelry locations.

There's no need to be a certified gemologist or have experience in the fine jewelry industry. But we do look for franchisees who have a dedication to customer service, good sales and business management skills, a commitment to providing only the finest products.

- The consumer marketplace
(suggested page title: Market for Franchises - Carter Jewelers)

Diamond jewelry is a $60 billion global industry, and it is growing.
[1] In recent years, American consumers have spent over $53 billion each year on jewelry and watches, and their spending has been increasing.
[2] Carter Jewelers specializes in diamond jewelry, rings, and loose diamonds. In addition to diamonds, we carry a fine selection of silver, pearls, colored stones, and gold. We also sell beautiful crystal, hollowware, and fine watches.

We have established supplier relations, proven sales techniques, and a sterling reputation founded on providing the highest quality jewelry to our satisfied customers.
[1] USA TODAY, October 2005.
[2] Jewelry Report, 2005 Update, Unity Marketing.

(suggested page title: Franchising Questions – Carter Jewelers)

Do I need prior experience in the industry?
No, you don’t necessarily need to be experienced in the jewelry industry. We look for franchisees that have strong business management and sales skills, and a dedication to providing great customer service.

How much will the Carter Jewelers franchise investment cost me?
The estimated investment required ranges from $215,500 to $1,730,000, depending on your initial inventory. As with any new business venture, it’s important that you have the capital needed to adequately fund your new business.

What will I receive as part of the Carter Jewelers franchise system?
You’ll receive site selection assistance and help with the design of your store. You will complete training at our headquarters, plus get pre-opening help at your location. You’ll also receive, among other things, a detailed procedures manual, the rights to use our trademarks, and access to our proven sales, marketing, and operational tools and techniques.

Is financing available?
No, we do not offer direct financing to franchisees.

How do I get started?
If you're interested in a Carter Jewelers franchise, request our brochure or call us at 1-800-355-3549.

Page 5: Information Request Form

Required Fields: once filled out, then provide link to brochure/video file

First Name*
Last Name*
Address 1*
Address 2
Mobile Phone

* How did you hear about the Carter Jewelers franchise opportunity?
Pull down menu selections should include the following, and be coded for lead tracking:
Print advertisement (AD-xxxx)
Internet search (INT-xxxx)
Personal referral (REF)

* How soon are you looking to invest in a franchise?
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Within the next 6 months
In 6-12 months
More than 12 months from now

* In what state are you looking to invest in a franchise?
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A list of 50 states
Other/Outside the U.S.

* The total investment for the Carter Jewelers franchise opportunity ranges between $215,500 and $1,730,000. How much equity do you have to invest?
Pull down menu selections should be:
Under $215,000
$215,001 - $500,000
$500,001 - $1,000,000
Over $1,000,000

I am interested in:
A Carter Jewelers franchise opportunity brochure (electronic format)
Speaking directly with Carter Jewelers franchise development department about available opportunities
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